Barry Shawn officially announced the renaming of the Besign Lab to Besign one month and one day into the first year of Besign Studio's official website launch, to introduce it to the world as a more comprehensive creative agency.

"The original intention of establishing Besign Lab was to create a space to organize and categorize the design works and experimental projects I had participated in or led in the past, which gradually formed a widely recognized style, leading to more collaboration requests," said founder Barry Shawn. "At the beginning of this year, we planned to reconstruct every aspect of Besign lab with a more comprehensive, open, and inclusive approach."

While the Lab remains an important space for showcasing experimental design works, Besign has added a Studio, Foundry, Store, and the brand-new Flow subscription plan.

The Lab focuses on refining daily inspirations, exploring, and mastering new design styles, fields, and skills. Here, we showcase our purest ideas and designs.

The Studio handles external design requirements, from brand visuals to interfaces, providing professional, unique, and in-depth design solutions.

The Foundry designs typefaces, refines glyphs and styles, using typography to express our aesthetic pursuits.

Flow enables a continuous flow of creativity, offering external brands and teams a stable and ongoing design subscription plan.

The Store spreads culture, selling our cultural merchandise and extending design into everyday life, sharing our philosophy and aesthetics.

Along with the brand update, the Besign website is now live on the new domain besign.co. The redesigned pages, optimized navigation interactions, and new light mode support significantly enhance the visiting and browsing experience. "We are considering multilingual adaptation of the website starting in 2026," said Barry Shawn.