Besign Rebrand
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2025
The original intention of Besign Lab is to create a space to organize and categorize design works and experimental projects that Barry Shawn has led or participated in, which gradually forms a widely recognized style.
Besign is entering a new stage. We will comprehensively restructure Besign's overall architecture and brand system in a systematic, open, and inclusive manner, presenting to the world as a more comprehensive creative agency.
We continue the spirit of experimentation but go beyond mere experiment; we respect the purity of form and value the authenticity of content. We seek a more natural and warmer balance between brand and people, technology and emotion, commerce and culture.
Brand Reconstruction
We have always been seeking a systematic, intuitive, and unified way to showcase our design works. We have planned three category sets for design projects: Lab, Studio, and Foundry, which are combined with the Shop and Flowhouse as primary entrances. We have introduced a new color system to Besign, making each entry clearly visible and recognizable.
Web Design and Development
We have rebuilt the Besign website. In addition to the rich content brought by the brand upgrade, such as Lab, Studio, Foundry, Flowhouse, and Shop, the new Besign website supports background color switching based on system-level dark mode. By introducing a CMS content management system, Besign can now easily upload, manage, and update design works.
Email and Marketing Design
We have also introduced subscription email support for the first time; designers and enthusiasts can now get the latest news, project updates, and behind-the-scenes stories of Besign first-hand through the subscription button at the bottom of the page.
