Wilson Niu is an innovative young individual. He is engaged in virtual production, digital creation, independent game development, and creative development.

With a passion for the digital universe and a zeal for creation, he founded CYTE LAB, hoping to explore the infinite possibilities of the virtual world with like-minded pioneers. CYTE LAB actively connects developers and producers in the gaming field by hosting the CiGA GAME JAM annually.

In 2025, Ni Rui Lin joined Besign as a consultant, focusing on design in several cutting-edge fields such as websites, rendering, and branding.