CiGA Game Jam 2025 is the annual timed game creation festival for the Chinese game developer community. Participants must draw a theme on-site and complete a game demo with core gameplay from scratch within 48 hours. It's a race against time and a mental challenge, as well as a creative arena for creators who love games.

We draw inspiration from today's outstanding games with distinctive visual styles and ultimately produce a comprehensive design plan from posters and T-shirts-related peripherals to the venue's signage system. This plan builds a visually striking and experimentally rich visual language centered around the Game Jam spirit. By flexibly utilizing character images, dynamic graphics, and modular typography, it successfully interprets the multifaceted connotations of 'timed creation,' 'burst of inspiration,' and 'developer culture.'