Straw Cat is an eco-friendly brand that combines traditional weaving techniques with modern production technology, dedicated to converting discarded straw into biodegradable cat bed products. The brand centers around reducing straw burning and rural revitalization, using traditional craftsmanship and sustainable materials to support carbon neutrality goals, while also providing employment opportunities for rural stay-behind populations.

To adapt to global market demands, we assisted Straw Cat in a comprehensive brand visual upgrade, committed to conveying the brand's dedication to sustainable development and traditional culture innovation.

In this brand upgrade, we introduced a more simple and lively new logo, featuring soft lines and natural elements. The logo is paired with a minimalist lowercase wordmark, conveying a sense of friendliness and modernity, making it easier for the brand to establish emotional connections with international consumers. In terms of color choice, we adopted soft tones closely related to nature, evoking the deep integration of the brand and eco-friendly concepts.

This visual style not only echoes the brand's philosophy of 'sourced from the land, degraded by the land' but also showcases Straw Cat's balance between rural culture and modern life. With a refreshed visual identity, Straw Cat presents a more approachable eco-friendly brand image on the global stage, conveying the innovative design of straw cat beds and a sustainable lifestyle to a broader international audience.