Furong Urban Greenway

B

2023

Team

Besign

Director

Barry Shawn

Designer

Barry Shawn

Fields

Brand Image

The Fu Rong Urban Greenway is adjacent to the estuary of the Shenzhen River, forming the Shenzhen Mangrove Wetland at the intersection of land and sea. This logo is derived from the geographical features of the Fu Rong Road area, and the graphic includes the Shenzhen River, Fu Rong Urban Greenway, and the mangrove wetland where land meets sea. It possesses geographical representative attributes.

From the initial design stage, the logo considered its extensibility. Besides the main logo, different arrangements of two sets of lines can form various combinations such as the Pinyin abbreviation of Fu Rong and the letter 'X', leaving ample creativity and extensibility. In terms of color application, we chose youthful and modern green and blue tones as the main colors, aiming to showcase Shenzhen's boundless vitality while attracting the younger generation.

Team

Besign

Project Guidance

Barry Shawn

Designer

Barry Shawn

Creative Domain

Brand Image

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