
Express in Time
P
E
T
2022
Synchronization is needed between people, and emotions need to be continuously Expressed in Time.
I believe that the act of Express in Time can not only bring people closer together, but also bring more love to the world and others. This project aims to convey the importance of Express in Time to more people, and encourage more people to continuously Express in Time.

Font
After the idea of "Express in Time" was born, the first step we took to make it a reality was to create a set of Chinese character fonts, hoping to seize the opportunity to explore the design of Chinese character fonts. Express in Time font is a narrow font based on the Heiti, with a slightly artistic style, initially providing only one weight.
This set of Chinese character fonts is still in production, and it is expected to support most of the frequently used traditional and simplified Chinese characters in daily life.



Emblem
After the "Express in Time" font logo was completed, we chose to convey this spirit to more people in the form of an emblem. The emblem has extraordinary flexibility: it does not need to be replaced daily like clothing, it can be attached to daily wear, continuously encouraging oneself and others to express in time in life.
After the metal is die-cast, enamel technology is used to add a base color, and finally polished to bring a consistent gloss and exquisite texture to the surface. The emblem does not use the traditional pin design, instead using a magnetic attachment design, which is not only more elegant to wear, reducing potential harm to the wearer's skin, but also more friendly to the surface of the wearer's clothing.


