As a senior visual designer with seven years of experience, Karen Hu has led projects in collaboration with globally renowned cultural institutions and top-tier brands, such as the Forbidden City Museum and Yingshi.

With a profound cultural understanding and an international design perspective, she co-founded Fractal Studio with partner Lu Beier, focusing on cutting-edge design. The studio is dedicated to providing comprehensive design support to high-growth tech innovation companies and creative pioneer brands.

She firmly believes that outstanding design is not just about visual enhancement but is also a strategic asset that drives business growth, establishes brand uniqueness, and enhances user experience.

In 2025, Karenjoined Besign as a consultant, continuing her focus on design exploration and collaboration in the fields of branding, illustration, and graphics.