
Reimagining the MacBook
P
2024
Apple released the MacBook in 2015: its brand-new design, stunning thinness, and ultra-lightweight received much acclaim, but the weak-performing Core M chip and butterfly keyboard were criticized, and no updates were made after 2017.
We attempted to give the 12-inch MacBook a design language that aligns with the current Apple style while maintaining its original product positioning: superior to the MacBook Air in portability and overall experience, but slightly behind in expandability and battery life.








