Reimagining the MacBook

P

2024

Director

Barry Shawn

Designer

Barry Shawn

Fields

Industrial Design Rendering

Apple released the MacBook in 2015: its brand-new design, stunning thinness, and ultra-lightweight received much acclaim, but the weak-performing Core M chip and butterfly keyboard were criticized, and no updates were made after 2017.

We attempted to give the 12-inch MacBook a design language that aligns with the current Apple style while maintaining its original product positioning: superior to the MacBook Air in portability and overall experience, but slightly behind in expandability and battery life.

Project Guidance

Barry Shawn

Designer

Barry Shawn

Creative Domain

Industrial Design Rendering

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