BuilderUp Event Identity
B
E
T
BuilderUp is a small-scale offline event in different cities organized by AdventureX, targeted at 'creators'. It aims to bring together those who have dreams, are committed to solving problems, and creating new things, and to facilitate the exchange and iteration of ideas.
We have redesigned a simple, flexible, and highly scalable identification system for BuilderUp. Everything will be based on posters, aiming to let team designers passionately express styles and creativity unique to different cities, creating connection and resonance with creators at the event venue.
标识与设计系统
重新设计的 BuilderUp 标识使用了在历史上常见于工业时代的海报、广告与工程标识的 Slab Serif。这种稳定、坚固且富有工程感的字体风格，与 BuilderUp 聚集创造者、鼓励构建与创新的活动精神高度契合。 我们为 BuilderUp 的设计系统并非一套需要严格遵守的规范。我们希望设计师在理解这些基本结构后可以自由地探索不同的视觉表达方式。设计师、城市与现场的创造者共同参与其中，让视觉与活动本身产生真正的连接。
