Besign Foundry is proud to announce the redesign of the brand's core typeface, BOX, a font that energizes the brand image with its minimalist and futuristic design language. BOX not only marks a qualitative leap in readability but also supports variable font technology, further expanding the designer's freedom and flexibility in typography.

BOX Typeface: Origin and Transformation

The BOX font was initially designed by Besign Lab founder Barry Shawn during the 2022 pandemic as one of the core visual elements for his personal and Besign brand identity. At its inception, BOX was a work exploring future visual languages, with Barry Shawn considering the typeface's variability in the design phase to adapt to different future design scenarios. This font not only became a brand identity for Besign Lab but also an indispensable part of the lab's visual system, being applied in various designs.

This redesign is based on Besign Foundry's continuous pursuit of minimalist futuristic design concepts. As the design trends evolve and further explorations in typographic design are enriched, the BOX font has also embraced more modern and adaptive evolutions. The new BOX typeface maintains the original geometric design style but with meticulous adjustments to the structure of letterforms, significantly enhancing readability compared to the 2022 version while retaining the simple and fluid geometric style of the original BOX font.

Supporting Variable Fonts: Creating New Design Possibilities

The new version of the BOX font fully supports Variable Fonts technology, which is a highlight of this redesign. Beyond the Weight axis, the redesigned BOX also adds a Width axis option, allowing designers to flexibly adjust the font's thickness and width according to their needs, meeting various requirements from headline design to body text typography. This versatile expressiveness allows the BOX font to perform seamlessly in different settings.

Enhancing Readability: Better Suiting Daily and Professional Needs

During the design process, Barry Shawn deeply optimized readability. The new BOX font can maintain a clear and consistent visual effect whether in small-sized text applications or large-sized headline design. This optimization not only enhances the BOX font's performance in daily use but also better suits information-dense layouts, such as data visualization, user interface design, etc.

The Significance of Redesign: A Visual Language for the Future

Barry Shawn stated when discussing this redesign, "BOX is not only a symbol of Besign Lab but also an exploration of future visual languages. As digital experiences deepen, we hope to make it satisfy the demand for simplicity in visuals while granting designers more freedom through technological innovation, breaking design boundaries."

Besign Foundry is committed to providing the global design community with high-quality, forward-thinking font and logo designs, continually injecting fresh creative vitality into design.